Ink and pixels, words and pictures, thoughts and ideas, insights and news. Here we share our expertise to help you make your brand and communications more effective.

Nurturing the Soul of Your Brand: What it Means to be a Brand Guardian

In a world dominated by rapid digital transformation and developing client preferences, the role of a brand guardian has never been more essential.

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Creating personal connections with clients and prospects through Internet video

The ability to create a personal connection through digital content is attractive because a busy person can reach other human beings at a scale not possible face-to-face.

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Typography for Lawyers

Buttericks is a simple, clear, and useful guide to all the typographic rules you might need in the course of drafting legal documents and marketing communications.

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How to write a positioning statement for your legal services business

One of the best predictors of branding success is how well a firm communicates its market position. One tool for doing this well is a positioning statement, and this article will present a model to help you create one.

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The Six Pillars: A Guide to Position Legal Services

Positioning is the act of choosing a specialism for your legal practice and then working hard to occupy that space in the eyes of your clients and prospective clients.

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Colour in Design: A Comprehensive Exploration

In the hands of a designer, colour is a powerful tool. It can evoke emotions, convey messages, and create amazing designs.

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The Power of Design: How Exceptional Design Benefits Businesses

Standing out from the crowd is essential for success. One of the most effective ways to do this is through great design.

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Upcoming Webinars

Thursday 25 July 2024 11:30-12:30 BST

Protecting Investments in Brand

How to be an effective guardian of your brand

This webinar is essential viewing for anyone responsible for safeguarding their organisation's brand investments. Don't leave your brand's fate to chance—join us and learn how to become a vigilant and effective guardian of your brand's integrity and value.


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Beyond the Business Case

Three little-known tools to unlock the budget for your creative projects

Are you tired of hitting roadblocks when it comes to securing budgets for your creative projects? Join us as we share three unconventional strategies to transform your budget pitches from mundane to magnetic, capturing attention and generating enthusiasm for your creative projects.

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