This webinar, led by Mike Bean, explored the modern evolution of brand guidelines and their transformation in the digital age. Mike shared his extensive experience in design, particularly within the professional services and legal sectors, discussing how traditional brand guidelines have evolved from static documents to dynamic frameworks. He highlighted the need for adaptable, multi-sensory brand elements and their seamless implementation across digital and physical platforms.

Resources Mentioned

• Frontify for creating online style guides and brand asset management
• Examples of dynamic brand guidelines from The Telegraph and Dropbox
• Branding Style Guides, a huge archive of traditional PDF brand guidelines

Sears–Davies Lunch & Learn for Charity

Go deeper into your brand and book our team for a private "Lunch and Learn" session. We’ll bring the lunch, and you bring your branding challenges. Together, we’ll explore solutions tailored just for you. In return, all we ask is a donation to our chosen charity Save the Children. It’s a relaxed, rewarding way to get tailored expert advice while contributing to a great cause.

To book a session, contact Becky Short at becky.short@searsdavies.com.