Podcasting is booming, and every episode is a chance to build a stronger connection with your audience. But how do you ensure your podcast reflects your brand and stands out in a crowded market? In this webinar, we’re joined by Isabelle Jarvis, an accomplished podcast producer, to explore how to create a brand identity tailored to podcasting. From crafting a compelling tone of voice to designing visuals that resonate, Isabelle will share insights from her wealth of experience. Whether you’re launching a new show or refining an existing one, discover how branding can help your podcast build loyalty and amplify its reach.

Thanks so much to everyone who joined us for our latest webinar on podcasting and brand. It was fantastic to have Isabel Jarvis with us – audio content specialist and podcasting producer – to explore how firms can use podcasts to express their brand, reach new audiences, and generate better, more engaging content.

If you couldn’t make it live (or just want a recap), here’s your detailed show notes summary with all the best bits, ideas, and practical tips we covered.

Why consider podcasting?

Many law firms, barristers’ chambers and professional service providers face the same challenges:

• Thought leadership content can be dry or too technical
• Fee earners often don’t have time to write
• It’s hard to get personality across in written formats

A podcast offers a solution. Whether you're interviewing colleagues, clients, or industry experts, podcasts allow your people to show up as knowledgeable, human, and accessible – building trust and visibility. Plus, it’s versatile:

• Use podcasts for client-facing content, internal comms, or even recruitment
• Invite guests to strengthen BD relationships
• Let audiences “try before they buy” by hearing how your team think, speak, and problem-solve

Planning & structure

Before recording a single word, have a clear answer to three things:

1. Who are we speaking to?
2. Why are we making this?
3. What do we want listeners to do or feel?

Some tips from Izzy:

• Start with a tight niche and specific topic. Don’t try to cover everything.
• Consider running your podcast in seasons (e.g. 6 episodes on a defined theme).
• Create a repeatable format (e.g. intro → interview → Q&A or “top tips” → outro).
• Plan guiding questions, but avoid a script – aim for natural conversation.

Tech tips & audio setup

You don’t need a studio to get started – but you do need a quiet room and decent mic.

Editing platforms:

• Beginner-friendly: Audacity (free)
• Professional standard: Adobe Audition

Recording remotely? Try tools like Riverside.fm, SquadCast or Zencastr – designed for podcast-quality remote interviews.

Pro tip: Good input = easy editing. There’s only so much magic an edit can do, so it’s worth setting up right.

Sound & brand

Your podcast should sound like your brand feels.

• Choose music and tone to reflect your personality (serious, modern, approachable?)
• Use music not just for intros/outros but also to add energy and create transitions
• Consider making a sonic mood board like you would for colours or imagery

Visual identity & promotion

Your cover art matters – especially at thumbnail size on a phone screen. Make sure:

• Your logo and title are readable at small sizes
• The colours and design are consistent with your wider brand

Promotion tips:

• Create assets for every episode (quote cards, clips, LinkedIn graphics)
• Repurpose content into blog posts, newsletters or social clips
• Share via your guests’ networks to extend reach
• Use your existing events calendar – record roundtables or seminars as podcast episodes
• Don’t forget: Ask for reviews and subscriptions to improve rankings on Apple and Spotify

Choosing your host

The host sets the tone. Look for someone who:

• Understands your clients and business
• Can put people at ease
• Listens well and asks thoughtful follow-ups
• Isn’t trying to make it all about them!

They don’t need to be a fee earner – they could be from BD or marketing – but they should have enough sector knowledge to ask insightful questions and keep the conversation flowing naturally.

Frequency & format

• Don’t be pressured to push out multiple episodes per week
• Quality beats quantity
• A good cadence might be monthly or fortnightly – just be consistent

A typical episode length? 25–30 minutes is the sweet spot – enough for depth, not so long you lose attention. Include 2–3 short segments to help pacing.

Final quick tips

1. Start with your goals – podcasting is a channel, not a strategy
2. Make it easy to subscribe (add buttons on your website, include in newsletters)
3. Use your podcast as a content engine – transcripts can be turned into blogs, social content, newsletters and more
4. Consistency builds trust – from your audio style to release schedule

Sears–Davies Lunch & Learn for Charity

Go deeper into your brand and book our team for a private "Lunch and Learn" session. We’ll bring the lunch, and you bring your branding challenges. Together, we’ll explore solutions tailored just for you. In return, all we ask is a donation to our chosen charity Save the Children. It’s a relaxed, rewarding way to get tailored expert advice while contributing to a great cause.

To book a session, contact Becky Short at becky.short@searsdavies.com.