We're over the moon that Sears–Davies has participated in this year's 2025 Fedrigoni 365 calendar, a cornerstone of creativity in the design industry. This iconic project brings together some of the best and brightest in design, with each contributor crafting a unique response to their assigned seed word and date in the year.

We were delighted to take on the challenge of creating something unique and fun for our selected day – 21 February and our seed word 'magic'. After lots of sketching and failed concepts, we settled on a design that blends typography with illustration, highlighting the interplay between tradition and modernity.

The Fedrigoni 365 project isn't just about stunning design and visuals; it's also about celebrating the tactile beauty of paper and the visual techniques of ink on paper. The Fedrigoni team curated an incredible selection of papers for this year's edition, inspiring us to push boundaries and explore new approaches. It was a perfect opportunity to flex our creative muscles and dive into the hands-on design we love.

Attending the launch event was the perfect finishing touch! Held in the Crafts Council Gallery, London, the evening buzzed with energy as designers, collaborators, and paper enthusiasts came together to celebrate the newest edition of the calendar. Walking into a room filled with beautifully displayed pages, each one telling its own story was inspiring.

We left the event feeling motivated and grateful to be part of such an incredible creative community, celebrating the power of collaboration and the enduring appeal of print in a digital age. For Sears–Davies, this wasn't just about contributing a design, but a reminder that we are, above all, a truly ideas-led creative graphic design team.

As the 2025 Fedrigoni 365 calendar makes its way to desks and studios worldwide, we're excited to see how it inspires others.