CEPA
Global economic and financial policy consulting business, CEPA, initially approached Sears–Davies to design a new website. However, the project soon grew into a brand review and refresh along with a new visual identity.
Our approach to the project involved close collaboration with CEPA's team to gain deep insights into their core values, target audience, and market positioning.
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The website design focused on user experience and functionality, with intuitive navigation and engaging content architecture.
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Comprehensive design guidelines provided clear directives on logo usage, colour palettes, typography, imagery styles, and layout principles, empowering CEPA's team to maintain brand integrity across all touchpoints.
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