Brand Guidelines for the Future

This webinar, led by Mike Bean, explored the modern evolution of brand guidelines and their transformation in the digital age. Mike shared his extensive experience in design, particularly within the professional services and legal sectors, discussing how traditional brand guidelines have evolved from static documents to dynamic frameworks. He highlighted the need for adaptable, multi-sensory brand elements and their seamless implementation across digital and physical platforms.

Resources Mentioned


Sears–Davies Lunch & Learn for Charity

Go deeper into your brand and book our team for a private "Lunch and Learn" session. We’ll bring the lunch, and you bring your branding challenges. Together, we’ll explore solutions tailored just for you. In return, all we ask is a donation to our chosen charity Save the Children. It’s a relaxed, rewarding way to get tailored expert advice while contributing to a great cause.

To book a session, contact Becky Short at becky.short@searsdavies.com.

Watch Recording

Enter your details to recieve instant access to the webinar recording.

Mike Bean

Presented by
Mike Bean

Duration
43 minutes

Next Webinar

Thursday 3 July 2025 11:30-12:30 GMT

Creative Translation

Global messaging without losing heart

Your brand’s message is only as strong as its ability to connect. But what happens when you’re communicating across languages, cultures, and contexts? Enter creative translation—a powerful approach that ensures your message resonates globally without losing its heart. In this webinar, we’re joined by Rylan Goch, Director at TransPrefect Legal, to dive into how creative translation goes beyond words to capture the spirit of your brand. Learn why it matters, how it works, and how it can unlock new opportunities for professional services marketers.

Register

Previous Webinars

Branding for Podcasters

Build loyalty and amplify your reach
Podcasting is booming, and every episode is a chance to build a stronger connection with your audience. But how do you ensure your podcast reflects your brand and stands out in a crowded market? In this webinar, we’re joined...


Recorded on Thursday 03 April 2025

Watch Now

Design by Committee

Using stylescapes to help teams see the bigger picture.
Marketing committees are notorious for causing confusion, stress, and indecision, but we think we've cracked them. Join us for this 30-minute webinar demonstrating "stylescapes", our technique for making whole teams feel happy and pulling in the same direction.


Recorded on Thursday 17 October 2024

Watch Now

Protecting Investments in Brand

How to be an effective guardian of your brand
This webinar is essential viewing for anyone responsible for safeguarding their organisation's brand investments. Don't leave your brand's fate to chance—join us and learn how to become a vigilant and effective guardian of your brand's integrity and value.


Recorded on Thursday 25 July 2024

Watch Now