Client Overview
Pets As Therapy (PAT) is a national charity founded in 1983 by Lesley Scott-Ordish, a dedicated dog owner and passionate volunteer. Understanding the profound bond between humans and animals, Lesley envisioned a world where everyone in the UK, regardless of their circumstances, could benefit from the companionship of a friendly pet.

Challenge
As Pets As Therapy expanded its reach and services, it acknowledged the need to modernise its visual identity and communication strategies. The challenge was to create a brand identity and language that captured the essence of PAT's compassionate mission while effectively communicating its services and impact to stakeholders and the public. Additionally, PAT sought to enhance its online presence through a new website and digital offerings to serve its diverse audience better.

Solution
Sears–Davies worked with Pets As Therapy to reimagine its brand identity and digital presence. Drawing inspiration from the organisation's ethos of compassion and connection, the design team developed a fresh visual identity and language that resonated with existing supporters and potential beneficiaries.

The new design guidelines established by Sears–Davies provided a cohesive framework for PAT's branding across various platforms and communications. Every element, from colour palette to typography, was carefully crafted to evoke warmth, empathy, and professionalism.

Central to the project was the design and delivery of a new website that served as a hub for information, resources, and online offerings. Sears–Davies leveraged its user experience (UX) design and content strategy expertise to create an intuitive and engaging digital platform. The website showcased PAT's services and impact and provided donation, volunteering, and community engagement opportunities.

Results
The designer-client relationship produced transformative results, renewing the charity's brand identity and digital presence. The new visual identity and language resonated with stakeholders, promoting greater awareness and support for PAT's mission and services.

The new website provided PAT a robust online platform to connect with beneficiaries, volunteers, and donors nationwide. The intuitive navigation and user-friendly interface enhanced accessibility and engagement, empowering individuals to access information and support quickly.

Conclusion
Sears–Davies' partnership with Pets As Therapy exemplifies the power of design to strengthen the impact of charitable organisations. By crafting a compassionate brand identity and delivering a user-centric website, PAT is better positioned to fulfil its vision of ensuring that everyone in the UK has access to the companionship of a friendly pet, regardless of their circumstances. The teamwork underscores the importance of design in communicating mission-driven initiatives and cultivating positive change in communities.