Overview
Nicholson McBride Fisher is Europe’s leading business psychology consultancy, renowned for transforming human performance at work. With decades of experience, NMF is trusted by some of the world’s most exceptional organisations. It offers expert psychological insight and coaching to unlock potential and improve workplace dynamics.

Challenge
When Nicholson McBride Fisher approached our Sear–Davies, they aimed to create a website that reflected their people-centric philosophy while conveying professionalism, trust, and expertise. Their previous website didn’t reflect their values or unique ability to foster organisational transformation. They needed a digital platform that showcased their services and made their human-focused approach the centrepiece of the user experience.

Our Approach
Understanding that human connection and psychology are at the core of NMF’s work, we designed the new website to emphasise people and relationships in every aspect. We started with the site wireframe, structure and layout, crafted to guide users through an engaging journey that mirrors NMF’s process of working closely with clients to improve organisational performance.

We also ensured the visual identity and language stayed true to NMF’s brand. Their professional yet approachable corporate colours allowed us to maintain consistency and trust with their established audience. Concentric circles became a prominent design feature, symbolising the interconnectedness of people within organisations and the process-driven approach NMF takes to unlock human potential. The circles overlay engaging photography of real people, further reinforcing the human element that defines the NMF brand.

Execution and Results
The website was designed and built with a clean, intuitive interface, ensuring easy navigation for users. Whether a potential client explored services or read success stories, the user journey remained seamless and focused on creating a personal connection. The integrated refined design, layered visual elements, and carefully chosen photography convey NMF’s transformative process.

Since the launch of the new site, Nicholson McBride Fisher has received overwhelmingly positive feedback from clients and partners, praising how the website authentically reflects its mission. The revamped digital presence has also helped them secure new business opportunities, cementing their role as leaders in business psychology.

Conclusion
This project successfully demonstrates how a well-executed website redesign can elevate a brand, showcasing the power of design in reflecting the core values of an organisation like Nicholson McBride Fisher.