Drive awareness of your brand forward in just twelve weeks. Whether you’re stepping into a new role or responding to market change, this practical guide helps you align teams, clarify priorities, and build lasting momentum.
A six-phase plan for your brand
Each phase is designed to balance reflection with action, giving you momentum without guesswork:
Get Ready – Eliminate friction, gather assets, and map your starting point
Landing & Listening – Hear how your brand is perceived internally and externally
Insight & Audit – Turn surface observations into strategic insights
Strategy Design – Define your brand vision, positioning and priorities
Quick Wins – Deliver visible improvements that build belief and buy-in
Momentum & Scaling – Systemise success and maintain progress long-term
Every phase includes suggested actions, example deliverables, and weekly programmes to help you stay focused and on track.
What’s inside the guide
Reset Roadmap is a structured programme written specifically for legal brands:
Weekly calendars organised into 6 practical phases
35 quick wins you can implement in under two weeks
Personal development tips to sharpen your skills
Over 100 step-by-step actions mapped week by week
Recommended reads to deepen strategic thinking
From internal audits to partner interviews, homepage updates to stakeholder buy-in, the roadmap outlines the steps to take, how to initiate them, and how to maintain momentum.