ActiveShares is a ground-breaking ETF structure that combines the benefits of a traditional ETF with the flexibility and confidentiality of an actively managed mutual fund. Aimed at decision-makers and asset managers, the brief was to create a brand that was to be bold, confident, credible, inspirational, multi-faceted and innovative. With a clearly defined strategy, Sears Davies designed and delivered a genuinely flexible brand that relies on a strong visual language with the ‘AS frame’ unifying the visual elements. Changing graphics and evolving brand messages highlight ActiveShares unique investment approach in an engaging and imaginative way.
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Sears Davies Limited
4th Floor
57a Great Suffolk Street
London SE1 0BB
